Are you thinking of opening a cafe? Or expanding your coffee menu to reach new customers?
The great news is that the cafe industry has seen a year on year growth in recent years, which is estimated to reach five billion Australian dollars in 2020.
With the average Australian drinking almost two kilograms of coffee per year, coffee is the national beverage of choice. A good coffee is a guaranteed best seller, and the essence of building and growing your cafe business.
CHOOSING THE RIGHT WHOLESALE COFFEE SUPPLIER
Finding the right wholesale coffee supplier for your business can be overwhelming and challenging. It’s important to educate yourself on the world of coffee, by learning about the origins of the beans and the blends offered by the coffee supplier.
You can extend your research to potential coffee suppliers as well by checking out their backgrounds and the quality of their coffee beans from reviews. Some of the questions you may like to ask potential coffee suppliers include:
- Where are the beans sourced from?
- Are the beans ethically sourced or come with a Fair Trade certification?
- How the beans are picked, processed and roasted?
- Are your coffee available all year round or are they seasonal?
If these answers tick your boxes, or even if they don’t, it’s always a great idea to ask for samples of the blends from potential suppliers. Samples allow you to taste test the coffee and see how it works with the food you’re serving and the type of customers you’ll be serving.
When it comes to coffee, you get what you pay for. It’s tempting to go for the cheapest option or look for ways to save money, but keep in mind that the reputation of the coffee will impact the bottom line. Buying quality, tasty coffee from a reputable coffee roaster will offer a greater return through the life of your business.
SERVING THE COFFEE THE RIGHT WAY
Now that you’ve found the perfect coffee supplier, your work’s done right? Well actually, good coffee beans are only as good as how you make them.
If your current equipment or brewing methods are not up to standard, not even the best specialty coffee will taste good. Therefore, having the right equipment and techniques is just as important to the finished product as the beans.
Equipment aside, hiring experienced baristas with strong customer services skills makes a huge difference. Make sure you hire and invest in employees that embody your culture to help your business grow in the long run.
BUILDING CUSTOMER LOYALTY
So you’re happy with your coffee and your employees, and you want to take your business to the next level. While good coffee speaks for itself, launching a loyalty program can keep your customer consistently choosing your cafe instead of your competitors down the road.
Why is loyalty so important? Well firstly, it is more expensive to acquire a new customer than it is to keep an existing one. Secondly, loyal customers spend more with you and are more likely to refer you to new business.
From the old school stamp card, to loyalty apps on your smartphone, you can reap the benefit by offering customer loyalty incentives.
CREATING AN WELCOMING EXPERIENCE
People go out of their way to get great coffee, which in itself is an experience as much as it’s a caffeine hit. Remember that you’re selling more than coffee and look to fulfil your customers’ needs.
There are many reasons why customers visit cafes, from socialising with friends to taking a break from work. Take advantage of people’s desire to relax and socialise by offering a space that’s safe, relaxing and fun. In the same way you need to understand how different coffee blends can complement your dishes, it’s important to understand the variety of needs your cafe is catering for different audiences.
As you can see, there are a number of ways that can help you grow your business. This article is just the tip of the iceberg in terms of what you can do to launch and grow your business sustainably – starting with the right wholesale coffee supplier.
At Astur Coffee, we provide quality, personalised blends to your customers’ taste. Not only do we have exceptional tasting coffee, but we also offer state of the art equipment, service, training, and 24/7 support. We’re proud to partner with our wholesale customers, as their success is our success. Check out more info on our Wholesale Coffee page and request a quote today.